Meet Natalia Yaya, Madurese Batik Designer Who Has Gone Global

jpnn.com, JAKARTA - Natalia Yaya Pascale is the owner of the Nataliayaya Designs brand, which is well known in the United States.

This woman, who was born in Jakarta 54 years ago, began to take part in the world of fashion design from a young age.

Natalia has a natural talent in art and fashion design, which was passed down by her mother, who in her lifetime worked as a wedding dress designer in the eastern region of Jakarta.

Since childhood, Natalia, who studied at the Faculty of Law, Jayabaya University, has built her dream as a fashion designer. The love for the fashion world has made her prefer to be a fashion designer rather than a lawyer.

Her introduction to batik, especially Madurese batik, began in early 2000.

Batik has become not only a commercial commodity that supports her hobbies and family finances but also part of the daily lifestyle of Natalia and her two daughters.

Starting from the Indonesian market, her brand, House of Kebaya by NataliaYaya, began to expand to neighboring countries such as Singapore and Malaysia. In early 2005, Natalia began to expand her work to the international stage.

Her unique style, where she combines her traditional Eastern cultural heritage, Indonesian batik, with modern Western accessories, has become the hallmark of Natalia's designs.