Singer Raisa Opens Children's Clothing Business Line

jpnn.com, JAKARTA - Singer Raisa has started a children's clothing business line called "Rise N Shine by Raisa".

She said the idea of opening the business started from her passion for children, who have been an inspiration for her works.

"I believe this is a good start for me, and I will always remember and continue to reunite myself with those who inspire me," Raisa said, Friday (12/3).

Working on the brand, Raisa collaborates with the creative team of IMAJI Studio.

Both parties work on ideas, motifs, and clothing designs and are involved in the production process to ensure the product quality.

"Each design is equipped with a unique motif created through original hand painting with the watercolor painting technique, which is timeless, easy to understand. It's inspired by the unique expression, imagination, as well as the free, pure, and sincere spirit of children," said IMAJI Studio fashion designer Shari Semesta.

According to Raisa, comfort is a special concern in the process of selecting materials and making designs.

The design is oriented to Japanese kidswear, which is simple and oversized but still functional so as to provide comfort for children to do activities inside or outside the home.